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As the director of creative services for Stila Cosmetics, I managed and oversaw all imagery for branding; from packaging and marketing to merchandising and advertising, for worldwide markets to ensure consistency. I made sure the correct design elements were implemented; images, copy, fonts, logos and legal on packaging and design across the brand. I managed vendors, budgets and timelines along with the in house illustrator, photo shoots and tutorial video shoots for Stila makeup artists around the world. 

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I reviewed assets for quality control of dielines and deliverables to the print house and reviewed printing samples for sign off.

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Below are a few scanned examples of the deliverables that I oversaw.